Activity 7.5 - Structured messages

Course: 2018 Science Communication Skills for Water Cooperation and Diplomacy
Book: Activity 7.5 - Structured messages
Printed by: Guest user
Date: Saturday, 27 November 2021, 7:03 AM

1 - Introduction

The previous activity helped you identify the different areas of your research that you might want to talk about. There are many ways to structure the way you talk about your work. One key way is to prepare short impactful sentences that the journalist can use to quote you, in order to raise the importance of your work.  

2 - Preparing persuasive sentences

Prepare short sentences that you can use for the following components of a persuasive argument. These are commonly believed to be ‘Aristotle’s 5-point plan for a persuasive argument’.

  • Arousing interest: It can be a simple fact that will raise an eyebrow e.g. “The Nile provides Egypt with 95% of its drinking water”

  • Raise a problem to be solved: Establish clearly the problem your research addresses e.g. “Current water supplies are barely adequate, yet the population around the river is set to double in the next 25 years. My work addresses this.”

  • Offer a solution: How does your work address the problem? E.g. “I’m finding ways to provide more drinking water to the population”

  • Describe the course of action and its benefits: This could be your approach to your research question, for example. E.g. “I’m developing a home-made water filtering system suitable for irrigation and drinking”

  • Call to action: What do you want your audience to do or be aware of? E.g. “We need more investment in researching cheap and safe drinking water solutions to meet the demands of the future” 

3 - Learn them

Prepare and learn these sentences. You may find yourself wanting to repeat these during an interview, and this is absolutely fine. Repetition of key messages can be effective at making sure that the journalist (and the audience) know exactly where you stand relating to the issue at hand and helps to avoid any misunderstandings.

Please submit your sentences on the next page.