Activity 8.1 - Starting the plan

Course: 2018 Science Communication Skills for Water Cooperation and Diplomacy
Book: Activity 8.1 - Starting the plan
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Date: Saturday, 21 May 2022, 5:35 AM

1 - What does a communications strategy contain?

Drawing up a communications strategy is something that can be done in a number of ways. However, most strategies will include the following:




Why are you communicating? What do you want to achieve?


Who do you want to reach?


What do you want to tell them?


What is the best way to reach them?

See suggestions later.


Do you need a budget? How much time do you need? Do you need external help? Where can you get it from? (journalists, communication office….)


When will your communication activities take place?

Evaluation and amendment

How will you evaluate if your strategy is successful? Do you need to amend it?

Throughout this module you will be looking at each of the sections from the communications strategy. We will ask you to submit a summary of your strategy by filling in a simple table like the one above. If you'd like, use the template in this file for this. 

2 - Your communications strategy objective

Write down an objective for your communications strategy. We advise you to choose something that is not content driven, instead try to outline the impact you would like to have.

E.g. I want to convince journalists in X or Y country to go beyond the “water war” frame and report solutions instead.

E.g. I want to influence a policy with my work over the next 5 years