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Activity 8.1 - Starting the plan

Site: IHE DELFT OPEN COURSEWARE
Course: Science Communication Skills for Water Cooperation and Diplomacy
Book: Activity 8.1 - Starting the plan
Printed by: Guest user
Date: Thursday, 9 April 2020, 10:58 AM

1 - What does a communications strategy contain?

Drawing up a communications strategy is something that can be done in a number of ways. However, most strategies will include the following:

Component

Content

Objectives

Why are you communicating? What do you want to achieve?

Audience

Who do you want to reach?

Messages

What do you want to tell them?

Channels

What is the best way to reach them?

See suggestions later.

Resources

Do you need a budget? How much time do you need? Do you need external help? Where can you get it from? (journalists, communication office….)

Timescales

When will your communication activities take place?

Evaluation and amendment

How will you evaluate if your strategy is successful? Do you need to amend it?


Throughout this module you will be looking at each of the sections from the communications strategy. We will ask you to submit a summary of your strategy by filling in a simple table like the one above. If you'd like, use the template in this file for this. 

2 - Your communications strategy objective

Write down an objective for your communications strategy. We advise you to choose something that is not content driven, instead try to outline the impact you would like to have.

E.g. I want to convince journalists in X or Y country to go beyond the “water war” frame and report solutions instead.


E.g. I want to influence a policy with my work over the next 5 years