Print this chapterPrint this chapter

Activity 8.1 - Starting the plan

2 - Your communications strategy objective

Write down an objective for your communications strategy. We advise you to choose something that is not content driven, instead try to outline the impact you would like to have.

E.g. I want to convince journalists in X or Y country to go beyond the “water war” frame and report solutions instead.


E.g. I want to influence a policy with my work over the next 5 years