Activity 3.3 - The ingredients of newsworthy stories

6. Popular references

Popular references

Famous people, events, or references are powerful links that will allow you to connect with much wider audiences. Finding any links could be quite powerful. 

Egypt’s famous singer Sherine has been sentenced to 6 months jail for making a joke about the cleanliness of the Nile. Perhaps you research waterborne diseases and can use this as a hook to highlight the importance of your work. Any loose link to an event like this can be used to surface your work.

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