Keep it simple. Try to stick to a single, clear idea. Have two at the very most. People will switch off if you launch into the full complexity of your research.
This research paper explores a number of issues surrounding the role of climate change adaptation in the Nile Basin of Ethiopia. Too many for a single news story. Asking a single, simple question such as “Are farmers in the Nile Basin of Ethiopia at a higher risk than ever before from climate change?” will help your audience.
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