1 - Write about your own research
Now that you are aware of what to look out for in a press release, it is time to write about your own research. We’ve included a writing frame to help you organise the information in the right place. You can download the template here as a word file.
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Short, clear headline tells media what the story is about
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Paragraph 1: sums up the entire story in one or two sentences
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Paragraph 2: puts story in context – why it’s important. Elaborate a little on why it’s newsworthy
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Paragraph 3: presents details – who’s involved, how it came about. Methodology usually goes here
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Paragraph 4: Relevant quote to add information, credibility and/or opinion. For example a quote from someone else
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Paragraph 5: shows where people can find more details. E.g. contact details, links, and so on.
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