Now that you are aware of what to look out for in a press release, it is time to write about your own research. We’ve included a writing frame to help you organise the information in the right place. You can download the template here as a word file.
Short, clear headline tells media what the story is about
Paragraph 1: sums up the entire story in one or two sentences
Paragraph 2: puts story in context – why it’s important. Elaborate a little on why it’s newsworthy
Paragraph 3: presents details – who’s involved, how it came about. Methodology usually goes here
Paragraph 4: Relevant quote to add information, credibility and/or opinion. For example a quote from someone else
Paragraph 5: shows where people can find more details. E.g. contact details, links, and so on.