Activity 7.5 - Structured messages

2 - Preparing persuasive sentences

Prepare short sentences that you can use for the following components of a persuasive argument. These are commonly believed to be ‘Aristotle’s 5-point plan for a persuasive argument’.

  • Arousing interest: It can be a simple fact that will raise an eyebrow e.g. “The Nile provides Egypt with 95% of its drinking water”

  • Raise a problem to be solved: Establish clearly the problem your research addresses e.g. “Current water supplies are barely adequate, yet the population around the river is set to double in the next 25 years. My work addresses this.”

  • Offer a solution: How does your work address the problem? E.g. “I’m finding ways to provide more drinking water to the population”

  • Describe the course of action and its benefits: This could be your approach to your research question, for example. E.g. “I’m developing a home-made water filtering system suitable for irrigation and drinking”

  • Call to action: What do you want your audience to do or be aware of? E.g. “We need more investment in researching cheap and safe drinking water solutions to meet the demands of the future”