Activity 8.1 - Starting the plan
1 - What does a communications strategy contain?
Drawing up a communications strategy is something that can be done in a number of ways. However, most strategies will include the following:
Throughout this module you will be looking at each of the sections from the communications strategy. We will ask you to submit a summary of your strategy by filling in a simple table like the one above. If you'd like, use the template in this file for this.
|
Component |
Content |
|
Objectives |
Why are you communicating? What do you want to achieve? |
|
Audience |
Who do you want to reach? |
|
Messages |
What do you want to tell them? |
|
Channels |
What is the best way to reach them? See suggestions later. |
|
Resources |
Do you need a budget? How much time do you need? Do you need external help? Where can you get it from? (journalists, communication office….) |
|
Timescales |
When will your communication activities take place? |
|
Evaluation and amendment |
How will you evaluate if your strategy is successful? Do you need to amend it? |
Throughout this module you will be looking at each of the sections from the communications strategy. We will ask you to submit a summary of your strategy by filling in a simple table like the one above. If you'd like, use the template in this file for this.