1 - What does a communications strategy contain?
Drawing up a communications strategy is something that can be done in a number of ways. However, most strategies will include the following:
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Component
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Content
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Objectives
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Why are you communicating? What do you want to achieve?
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Audience
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Who do you want to reach?
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Messages
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What do you want to tell them?
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Channels
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What is the best way to reach them?
See suggestions later.
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Resources
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Do you need a budget? How much time do you need? Do you need external help? Where can you get it from? (journalists, communication office….)
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Timescales
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When will your communication activities take place?
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Evaluation and amendment
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How will you evaluate if your strategy is successful? Do you need to amend it?
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Throughout this module you will be looking at each of the sections from the communications strategy. We will ask you to submit a summary of your strategy by filling in a simple table like the one above. If you'd like, use the
template in this file for this.