Activity 8.1 - Starting the plan

1 - What does a communications strategy contain?

Drawing up a communications strategy is something that can be done in a number of ways. However, most strategies will include the following:

Component

Content

Objectives

Why are you communicating? What do you want to achieve?

Audience

Who do you want to reach?

Messages

What do you want to tell them?

Channels

What is the best way to reach them?

See suggestions later.

Resources

Do you need a budget? How much time do you need? Do you need external help? Where can you get it from? (journalists, communication office….)

Timescales

When will your communication activities take place?

Evaluation and amendment

How will you evaluate if your strategy is successful? Do you need to amend it?


Throughout this module you will be looking at each of the sections from the communications strategy. We will ask you to submit a summary of your strategy by filling in a simple table like the one above. If you'd like, use the template in this file for this.