Why are you communicating? What do you want to achieve?
Who do you want to reach?
What do you want to tell them?
What is the best way to reach them?
See suggestions later.
Do you need a budget? How much time do you need? Do you need external help? Where can you get it from? (journalists, communication office….)
When will your communication activities take place?
Evaluation and amendment
How will you evaluate if your strategy is successful? Do you need to amend it?