Activity 8.3 - Choosing appropriate messages

2 - Personas

For each of the audience members you identified earlier, complete a ‘persona’, or an audience profile. It should contain:

Persona 1


Education level


What do they enjoy doing?

What are their goals?

What distinguishes them from others?

What keeps them up at night?

What attitudes might they  have about your area of work?

What do they read?

Who do they talk to?

Download this as a PDF or Word file 

Developing a persona is a largely hypothetical exercise. If possible, ‘test’ this persona on someone from that audience or find evidence to check your assumptions about them. Keep amending it as you find out more about your target audience.