Activity 8.7 - Evaluate your efforts

Your own criteria

Write down your communications objective, and list ways you can measure success.

For example:

 I want to increase collaborations with researchers in X country over the next year.

Indicators of success:

  • New conversations with other researchers from the country in question
  • Expressions of interest in working together
  • Invitation to attend an event
  • My message is being shared/retweeted in appropriate channels

Make sure that you evaluate your efforts regularly and adapt your plan if it is not moving you closer to achieving your objective.