Activity 2.1 - What is a journalist’s world like?

4 - Further tips

This insight alone won’t be enough to ensure that you work effectively with journalists. But it is useful to know how journalists and writers build their stories and what they look for when considering their options. 

  1. Scan - or if you have time read - this practical guide from SciDev.Net. It describes how to pitch to a science editor. Editors from different leading media outlets give their advice on what they look for when journalists pitch stories to them.
  2.  Choose the three most relevant to you as a researcher; which of these will inform the way you interact with a journalist? Even some of the less relevant ones will be useful in terms of understanding how the world of journalism works.