Activity 2.1 - What is a journalist’s world like?

5 - Suggested answers

A few suggested highlights:

  • Email or phone call? Find out their preferred mode of communication. Editors get lots of emails so they might prefer a phone call. It’s best to find out though.

  • Build on other news. Being aware of other stories that might be linked to your research can be useful and give you more opportunities to talk about your work.

  • Address the format. Consider whether there are any areas of your work that could be showcased through images, sound, or simply words.

  • Tailor your pitch to the publication. You need to talk about your research in a way that is compatible for the outlet in question or that you want to engage with.